![]() ![]() ![]() The Google Ads Performance Grader: A Completely Free Audit of Your Google Ads Account In the US, the average cost per click for Google search ads across all industries is $2.32. In other countries, average costs for Google Ads are often much lower. The cost of Google Ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more. This enables you to get more clicks and conversions without having to raise your bids.įor more information, refer to this infographic to better understand how the Google Ads auction works.
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